Trending Travel for 2015
Grandparents vacationing with just their grandchildren are a growing segment of the multigenerational travel market!
Some grandparents who live further away from their families see traveling with just the youngest generation as a good way to strengthen relationships and make memories.
Surveys and studies have shown that multigenerational travel is a strong and growing market, but within this market is an emerging set: grandparents traveling with just their grandkids, leaving the middle generation at home.
In “2014 Portrait of American Travelers,” a study conducted by marketing agency MMGY Global earlier this year, 26 percent of participating grandparents reported taking at least one vacation with younger generations, up from 21 percent in 2013. Of those grandparents, 23 percent traveled with their grandchildren alone. This group has caught the attention of travel sellers, tour operators and other players in the industry.
Why this trend is growing?
The most common reason for this emerging trend is that both parents work full time; making vacations with kids’ schedules more of a challenge. Parents have also shared that staying at home while the kids travel can be a nice break for them.
The biggest trend in multigenerational travel is still all three generations vacationing together which is best especially when the grandkids are really little, but the dynamic is totally different when the parents aren’t there and grandparent’s enjoy that one-on-one time with the children.
While grandparents are certainly more inclined to plan vacations during usual school breaks they are taking celebratory trips around life milestones, such as a Bar Mitzvah or a high school graduation.
Grandparents will often want to help plan the trip, coordinating flights, transportation, accommodations, attraction itinerary and more. So finding a company with a travel planner or planning app can be of great assistance.
A vacation rental can be a great selection of accommodation when traveling with multiple generations. It allows for more space, privacy and relaxation that you just can’t find in a hotel room. Price is also a huge factor since a vacation rental cost 40% less than when compared to a hotel suite with four times the square footage. Traveling to a destination like Orlando where multigenerational memories can be made while visiting the theme parks is a great way to spend a vacation with younger grandkids.
See our previous post “Top 4 things to do with Grandparents at Disney World!”
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